Neolocalism and Beyond––Sexing Up Rural Places*

نویسندگان

چکیده

In this paper, we revise the concept of neolocalism by showing how companies that sex up rural places update and add novel nuances to neolocalist marketing. As positive aspects drawn from tradition, stories history are at center neolocalism, aim highlight usually negatively perceived images may be turned into something positive, trendy, desirable, eventually sexy in marketing areas businesses. The data study consists nine company interviews four consumer focus groups (n = 17). Our findings show three features—namely, hybridization urban, generational experience millennials, minimalist visualization—combined construct ideas for new image creation areas. sexing ushers possibilities actors regions reducing distinction between urban via visual imagery is a particularly good match millennials. way, offers way tackle challenges faced areas, such as depopulation loss.

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Aging in Rural Places: Policies, Programs, and Professional Practice.

According to current statistics (USDA, 2015), nonmetro populations are seeing a 4-year trend of declining population(s). Although this decline in residents has not been equitably distributed across all of rural America, this tendency has a direct correlation to the foundational message of Aging in Rural Places, and how this migration in rural areas is impacting older adults, aging in place, car...

متن کامل

Health services at risk in "vulnerable" rural places.

$ State governmentCOffices of rural health can use this method to identify places in their states that they should target with programs designed to support health care providers. These might include loan repayments as financial incentives, technical assistance to providers to help them achieve efficiencies within the constraints of lower revenues, incentives to establish regional systems of car...

متن کامل

Objects, Places, and Perception

In [Clark, 2000], Austen Clark argues convincingly that a widespread view of perception as a complicated kind of feature-extraction is incomplete. He argues that perception has another crucial representational ingredient: it must also involve the representation of “sensory individuals” that exemplify sensorily extracted features. Moreover, he contends, the best way of understanding sensory indi...

متن کامل

Scaling up Rural Sanitation in India

Clarissa Brocklehurst discusses the study by Patil and colleagues on a sanitation program in India and highlights the challenges ahead to improve the situation for millions of people who still have no option but to practice open defecation. Please see later in the article for the Editors' Summary.

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Rural Sociology

سال: 2021

ISSN: ['1549-0831', '0036-0112']

DOI: https://doi.org/10.1111/ruso.12368